VISION

To be Asia’s best media-based child protection and welfare organization, providing comprehensive and integrated programs and services

MISSION

To create and provide a safe, nurturing and loving environment where children can develop and realize their full potential

OBJECTIVES

• To provide holistic and proactive programs, services and facilities and to uphold the welfare of the children;

• To heighten public awareness, responsibility, and community involvement in child protection and welfare through mass media and advocacy programs;

• To generate resources to ensure continuity, growth and long-term sustainability of the organization;

• To develop a committed, well-motivated and proficient BB163 workforce by providing opportunities for professional growth and excellence;

• To upgrade the capabilities of the child protection sector in the Philippines and Asia.